Whitehaus — Rental Market Data

Whitehaus at 33 Helendale Ave holds eight active rental listings as of August 31, 2026, with asking rents ranging from $2,200 to $5,750 per month, an average of $2,985, and a median of $2,624. The average suite measures 623 square feet at an asking rate of $5.11 per square foot. Two-bedroom units dominate the active inventory at 50 percent of available listings, indicating that current availability leans toward multi-bedroom layouts rather than compact entry-level suites.

The two-bedroom layout is the dominant active tier at Whitehaus, with four units representing 50 percent of available inventory at an average asking rent of $2,757 per month across 683 square feet and $4.22 per square foot. One-bedroom-plus-den suites account for two listings (25 percent) averaging $2,450 per month at 624 square feet and $3.94 per square foot, while single one-bedroom and two-bedroom-plus-den listings each represent 12.5 percent of the mix at $2,200 and $5,750 per month respectively.

Whitehaus at 33 Helendale Ave spans a $3,550 asking rent spread from a minimum of $2,200 to a peak of $5,750 per month, a 161.4 percent range. The median asking rent sits at $2,624 per month. The entry-level one-bedroom suite offers 550 square feet at $4.00 per square foot, while the peak two-bedroom-plus-den listing asks $5,750 for 513 square feet at $11.21 per square foot, reflecting a premium executive configuration.

Whitehaus carries a $250 per month den premium over comparable one-bedroom suites, representing an additional 74 square feet of space at a marginal cost of $3.38 per square foot. Active parking premiums cannot be reliably isolated from current listings due to insufficient paired sample data. Historical verified leases at the building established a parking stall benchmark of $233 per month.

Whitehaus asks an average of $2,985 per month at $5.11 per square foot, compared to the North Midtown submarket asking benchmark of $2,803 per month and $4.27 per square foot. The building's 19.7 percent per-square-foot premium over the submarket reflects both higher unit pricing and larger average suite sizing of 623 square feet versus the submarket norm. Whitehaus accounts for eight of the 232 active listings in the North Midtown submarket, representing approximately 3.4 percent of total available inventory.

Whitehaus's all-time average closed lease rent of $2,392 per month sits $226 below the four-comparable average of $2,618, a gap driven primarily by the building's smaller suite footprints rather than weaker demand. Neon at 58 Orchard View Blvd (0.13 km) closed leases averaging $2,637 per month at $4.27 per square foot across 632 square feet of space. Broadway Plaza at 7 Broadway Ave (0.14 km) recorded a $2,199 average rent at $4.04 per square foot over 575 square feet, the lowest absolute rent in the set. 30 Roe at 30 Roehampton Ave (0.18 km) achieved $2,709 per month at $3.94 per square foot across 693 square feet, while e2 at ePlace at 39 Roehampton Ave (0.20 km) led the group at $2,927 per month, $4.12 per square foot, and 715 square feet. Whitehaus's lower absolute rent reflects its 557-square-foot average suite, which is 75 to 158 square feet smaller than each competitor's typical unit.

Whitehaus trades at $4.42 per square foot on its all-time leased average, a premium of $0.15 to $0.48 per square foot above every one of the four nearby comparables, despite offering 75 to 158 fewer interior square feet than each competitor. Against Neon (632 sq ft at $4.27/sq ft), Broadway Plaza (575 sq ft at $4.04/sq ft), 30 Roe (693 sq ft at $3.94/sq ft), and e2 at ePlace (715 sq ft at $4.12/sq ft), the subject building's smaller 557-square-foot suites carry a higher per-square-foot cost, meaning tenants are paying more for each unit of space in exchange for the building's 2021 construction, North Midtown address, and amenity package. Renters who prioritize maximum interior area will find 30 Roe and e2 at ePlace offer 136 and 158 additional square feet respectively at lower per-square-foot rates, while those who value a newer building with a curated social and pet-friendly amenity set will find Whitehaus's compact, premium-priced suites a deliberate trade-off in favour of lifestyle infrastructure over raw floor area.

Whitehaus differentiates itself in the North Midtown cluster through a pet-friendly, social-living amenity stack that several nearby competitors do not match. The building's dedicated Pet Wash Station is absent from Neon, Broadway Plaza, and 30 Roe, giving pet-owning tenants a convenience that only e2 at ePlace partially replicates with its own wash station and separate Dog Run. Whitehaus's Hobby Room has no direct equivalent at any of the four comparables, offering a flexible creative space that Broadway Plaza's Library & Reading Room and 30 Roe's Business Centre do not provide. The on-site Dining Room & Kitchen is missing from both Neon and Broadway Plaza, giving Whitehaus residents a shared cooking and gathering area those buildings lack. Conversely, Whitehaus does not include the Yoga Studio, Spin Studio, or Sauna & Steam Room found at 30 Roe, nor the Kids' Play Room, Teen Zone, and Running Track at e2 at ePlace. This amenity profile best serves young professionals and small households who want a walkable North Midtown address with pet care, social dining, and creative space, and who are willing to forgo high-intensity fitness studios or dedicated family recreation zones.