The Imperial I — Rental Market Data

The Imperial I's average realized lease rent of $2,400 per month sits $498 below the four-comp benchmark of $2,898, with every nearby competitor recording higher nominal rents over the trailing 180 days. The Imperial II at 260 Doris Ave (60 metres, two closed leases) averaged $3,038 per month at $3.20 per square foot across 950 square feet; The Majestic II at 18 Parkview Ave (70 metres, three closed leases) averaged $2,967 per month at $3.10 per square foot across 967 square feet; Kingsdale at 238 Doris Ave (80 metres, ten closed leases) averaged $2,963 per month at $3.39 per square foot across 889 square feet; and Bravo Condominiums at 26 Norton Ave (140 metres, fourteen closed leases) averaged $2,622 per month at $3.60 per square foot across 736 square feet. All four competitors posted realized rent benchmarks, so no zero-transaction reference buildings factor into this comparison.

The Imperial I leases at $3.43 per square foot across an average 700-square-foot suite, a rate that exceeds the comp average of $3.32 per square foot while delivering 186 fewer interior square feet than the 886-square-foot comp mean. Against The Imperial II, the subject commands a $0.23 per square foot (7.2%) premium while providing 250 fewer interior square feet, so the $638 lower monthly rent reflects the smaller footprint rather than a weaker per-space valuation. The Majestic II shows the same pattern: the subject trades at a $0.33 per square foot (10.6%) premium with 267 fewer square feet, and the $567 rent gap is a direct function of that reduced interior volume. Kingsdale narrows the spread to a $0.04 per square foot (1.2%) premium with 189 fewer square feet and a $563 lower rent, making it the closest structural match in both rate and size. Bravo Condominiums is the one exception: the subject trades at a $0.17 per square foot (4.7%) discount below Bravo's $3.60 per square foot while still providing 36 fewer interior square feet, meaning The Imperial I offers both a lower rate and a lower total rent against the 2013-built competitor.

The Imperial I provides a baseline lifestyle package of a gym and fitness centre, sauna and steam room, party and lounge room, meeting room, and concierge with security, but lacks the differentiating amenities that set its four nearby competitors apart. The Imperial II adds a pet care station; The Majestic II layers in an indoor pool, library and reading room, games and billiards room, and outdoor BBQ area; Kingsdale contributes a games and billiards room plus an outdoor children's playground; and Bravo Condominiums rounds out the set with a rooftop terrace, garden and courtyard, media and theatre room, business centre, pool, and BBQ area. The subject's amenity list is fully contained within every competitor's offering, meaning no signature feature is exclusive to The Imperial I. This positions the building squarely for cost-conscious professionals and young households who prioritize a functional fitness space, basic social room, and secure entry over premium wellness, aquatic, or remote-work facilities, accepting a leaner lifestyle package in exchange for a lower total monthly outlay.