The Icon I — Rental Market Data

The Icon I features 2 active listings as of August 31, 2026, spanning a price range of $2,900 to $3,995 per month with an average and median asking rent of $3,448 per month. Active listings average 750 square feet with an asking rate of $4.60 per square foot. The inventory is divided evenly between 1-Bedroom + Den and 2-Bedroom layouts, representing a balanced distribution of the building's active rental options.

The dominant active layouts at The Icon I are 1-Bedroom + Den and 2-Bedroom configurations, each holding a 50 percent share with 1 listing available per tier. The 1-Bedroom + Den tier averages $2,900 per month across 750 square feet at $3.87 per square foot. The 2-Bedroom tier averages $3,995 per month across 750 square feet at $5.33 per square foot.

The Icon I exhibits a minimum entry rent of $2,900 per month and a peak asking rent of $3,995 per month, creating a dollar spread of $1,095 per month and a percentage spread of 37.8 percent. The median asking rent stands at $3,448 per month. Entry-level options are anchored by a 1-Bedroom + Den suite spanning 750 square feet at an asking rate of $3.87 per square foot, while peak pricing is led by a 2-Bedroom suite spanning 750 square feet at an asking rate of $5.33 per square foot.

Active den premium data cannot be isolated for The Icon I as the square footage delta and marginal cost figures are currently unquantified. Active parking premium data is unreliable or based on an insufficient sample, meaning parking stall costs cannot be reliably isolated from current listings.

The Icon I asks an average rent of $3,448 per month at $4.60 per square foot, which compares to the Entertainment District submarket asking benchmark of $3,542 per month at $5.53 per square foot. The building's lower nominal rent and asking rate per square foot reflect its positioning within the local market, where its asking rate per square foot sits 16.8 percent below the submarket average while representing 1.3 percent of submarket active inventory.

The Icon I averages $2,784 per month across all historical leases, trading below the broader competitive set average of $2,903 per month while benchmarked against prominent local alternatives including The Icon II, 263 Wellington West, No. 55 Mercer, and Nobu Residences. The Icon II (250 Wellington St W) reports an average lease rent of $2,857 per month at $4.06 per square foot across 716 square feet. 263 Wellington West (263 Wellington St W) achieves an average lease rent of $2,975 per month at $3.41 per square foot across 876 square feet. No. 55 Mercer (55 Mercer St) logs an average lease rent of $2,740 per month at $4.74 per square foot across 593 square feet. Finally, Nobu Residences (15 & 35 Mercer St) records an average lease rent of $3,038 per month at $4.55 per square foot across 679 square feet.

The Icon I provides a compelling value proposition, offering a realized lease rate of $4.20 per square foot across an average suite size of 661 square feet that positions it favorably against hyper-dense new builds and larger legacy floor plans in the submarket. Renters trade away the ultra-modern finishes and micro-suite efficiency of 2023-2024 deliveries like No. 55 Mercer (which averages $4.74 per square foot across 593 square feet) in exchange for significantly more generous living space. At the same time, tenants at The Icon I secure a more cost-effective per-square-foot baseline than ultra-luxury newer peers like Nobu Residences (which commands $4.55 per square foot across 679 square feet), while avoiding the massive 876 square foot footprints found at 263 Wellington West that drive up absolute monthly gross rent obligations despite a lower $3.41 per square foot rate.

The Icon I delivers an extensive resort-style amenity package that rivals or exceeds the offerings found in newer neighboring developments within the Entertainment District. Residents enjoy signature features including an indoor pool, a hot tub and jacuzzi, a sauna and steam room, a rooftop terrace, and a dedicated games and billiards room. When compared against modern luxury peers such as No. 55 Mercer—which features a basketball court, a dog run, and a luxury carshare program—or Nobu Residences, which incorporates specialized spaces like a cold plunge pool, an ofuro, a spin studio, and a pet wash station, The Icon I relies on its classic wellness and entertainment facilities. This robust amenity profile particularly serves professionals and downsizers who prioritize traditional recreational staples like indoor swimming and social lounges over trendy micro-offerings.