Soho Grand I — Rental Market Data

Soho Grand I at 36 Blue Jays Way has three active listings as of August 31, 2026, with asking rents ranging from $2,400 to $5,000 per month, an average of $3,717 and a median of $3,750. The average suite measures 842 square feet at $4.40 per square foot, and the inventory is evenly split across three layout tiers—each holding one unit—so no single bedroom category dominates. The current mix includes a compact entry-level one-bedroom, a mid-range one-bedroom plus den, and a spacious two-bedroom, giving renters a cross-section of sizes rather than a concentration in either compact or executive layouts.

The active inventory at Soho Grand I is evenly distributed, with one unit each in the one-bedroom, one-bedroom plus den, and two-bedroom tiers, giving every layout a 33.3 percent share. The one-bedroom averages 550 square feet at $2,400 per month ($4.36 per square foot), the one-bedroom plus den spans 875 square feet at $3,750 per month ($4.29 per square foot), and the two-bedroom covers 1,100 square feet at $5,000 per month ($4.55 per square foot). Each tier represents a single listing, so renters should treat these as individual opportunities rather than a deep pool of comparable options.

Soho Grand I's three active listings span a $2,600 spread from a $2,400 entry point to a $5,000 peak, a 108.3 percent range that reflects the building's full layout spectrum. The median asking rent sits at $3,750 per month, anchored by the one-bedroom plus den unit. At the low end, the one-bedroom offers 550 square feet at $4.36 per square foot for $2,400 per month, while the top-of-range two-bedroom delivers 1,100 square feet at $4.55 per square foot for $5,000 per month, a premium of $2,600 for roughly double the living space.

Soho Grand I's active one-bedroom plus den listing carries a $1,350 monthly premium over the base one-bedroom, corresponding to an additional 325 square feet of den space at a marginal cost of $4.15 per square foot. Parking stall premiums cannot be reliably isolated from current listings due to an insufficient paired sample, and historical lease data does not provide a verified parking benchmark, so renters should confirm any parking add-on directly with the leasing office before signing.

Soho Grand I's average asking rent of $3,717 per month exceeds the Entertainment District submarket average of $3,542 by $175, yet the building's $4.40 per square foot rate is 20.4 percent below the submarket asking benchmark of $5.53 per square foot. The higher nominal rent is driven entirely by larger suite footprints—842 square feet on average versus the submarket's implied smaller average—rather than a premium per-unit price. Soho Grand I accounts for three of the 153 active listings in the Entertainment District, representing roughly two percent of the neighborhood's current rental inventory.

Soho Grand I's average lease rent of $3,348 per month sits $511 above the four-comparable average of $2,837, reflecting the building's larger suite footprints rather than a per-square-foot premium. No. 55 Mercer at 55 Mercer St reports an average lease of $2,740 per month at $4.74 per square foot across 593-square-foot suites, while Soho Grand II at 350 Wellington St W averages $2,483 per month at $4.00 per square foot for 627-square-foot units. Bisha at 88 Blue Jays Way commands the highest rent in the set at $3,150 per month ($5.52 per square foot, 599 sq ft), and 263 Wellington West at 263 Wellington St W averages $2,975 per month at $3.41 per square foot for its 876-square-foot suites. The dollar spread between Soho Grand I and each competitor ranges from $198 above Bisha to $865 above Soho Grand II, a gap driven primarily by the 300-to-340-square-foot size advantage the subject holds over three of the four comparables.

Soho Grand I leases at $3.60 per square foot for an average 931-square-foot suite, a rate that undercuts No. 55 Mercer ($4.74/sq ft), Soho Grand II ($4.00/sq ft), and Bisha ($5.52/sq ft) while carrying a slight $0.19 per square foot premium over 263 Wellington West ($3.41/sq ft). A renter choosing Soho Grand I gains 338 additional square feet over No. 55 Mercer's 593-square-foot average, 304 more than Soho Grand II's 627-square-foot average, and 332 more than Bisha's 599-square-foot average, all at a lower per-square-foot cost. Against 263 Wellington West, the subject still provides 55 more square feet (931 vs. 876) at a marginally higher rate of $3.60 versus $3.41 per square foot. The practical trade-off is clear: tenants accept a building completed in 2003 rather than the 2023 finishes at No. 55 Mercer or the 2017 build at Bisha, but they receive substantially more living space for each dollar spent on rent.

Soho Grand I's amenity package leans toward wellness and recreation in a way that distinguishes it from the business-oriented and sport-focused profiles of its nearest competitors. The building's indoor pool sets it apart from Bisha's outdoor pool and is entirely absent at No. 55 Mercer, which instead offers a basketball court and dog run. Soho Grand I's hot tub and jacuzzi, paired with a dedicated spa and sauna/steam room, create a full wellness suite that No. 55 Mercer (sauna only) and Bisha (sauna only) do not replicate. The on-site golf simulator is a singular offering in this immediate cluster—none of the four comparables list a golf or sports-simulation amenity. Where No. 55 Mercer and Bisha both provide business centres and meeting rooms for remote workers, Soho Grand I channels its shared space toward a party and lounge room, BBQ area, and rooftop terrace, catering to social and leisure use. This lifestyle-forward package best serves professionals and young couples in the Entertainment District who prioritize in-building recreation, spa access, and social gathering space over co-working infrastructure.