The Primrose I — Rental Market Data

The Primrose I carries one active listing as of August 31, 2026, asking $3,100 per month with both the average and median rent at that same figure. The available suite spans 1,100 square feet at an asking rate of $2.82 per square foot. This single unit is a 2-Bedroom + Den configuration representing 100 percent of current inventory, placing the building's active stock squarely in the multi-bedroom executive tier rather than the compact entry-level segment.

The sole active layout at The Primrose I is a 2-Bedroom + Den, accounting for 100 percent of available inventory with one listing. That unit asks $3,100 per month across 1,100 square feet, yielding a rate of $2.82 per square foot. No other bedroom tiers—studio, one-bedroom, or standard two-bedroom—are currently on the market, so renters seeking those configurations must turn to the wider Willowdale submarket.

With only one unit listed at The Primrose I, the minimum and maximum asking rents both sit at $3,100 per month, producing a dollar spread of zero and a percentage spread of zero. The entry-level and peak suite are the same 2-Bedroom + Den unit at 1,100 square feet and $2.82 per square foot. Because no second listing exists to create a price corridor, the median asking rent also equals $3,100, and the full spread cannot be meaningfully characterized beyond this single data point.

The Primrose I's active den premium and square-footage delta cannot be quantified, as the single available unit already includes a den within its 1,100-square-foot footprint and no paired comparison unit without a den is on the market. Parking stall costs likewise cannot be reliably isolated from the available data, given an insufficient paired sample to separate parking fees from base rent. Renters should request itemized parking charges directly from the leasing office before committing to a lease.

The Primrose I's active asking rent of $3,100 per month exceeds the Willowdale submarket average of $2,784, yet its $2.82 per square foot rate sits 26.6 percent below the submarket asking benchmark of $3.84 per square foot. The nominal rent premium is driven entirely by suite size: the active unit's 1,100 square feet is 375 square feet larger than the submarket implied average of 725 square feet, so the per-square-foot comparison tells the true pricing story. The building represents one out of 25 active listings in the Willowdale submarket, a 4 percent share of total available inventory.

The Primrose I's average realized lease rent of $3,206 per month sits $474 above the overall comp benchmark of $2,732, with the premium driven entirely by the subject's larger suite footprint rather than a higher per-square-foot rate. Bathurst Towers at 6200 Bathurst Street (0.13 km) closed two leases averaging $2,695 per month at $2.79 per square foot across 975 square feet; The Primrose II at 1121 Steeles Ave W (0.13 km) closed one lease averaging $2,800 per month at $2.55 per square foot across 1,100 square feet; and The Primrose III at 1131 Steeles Ave W (0.22 km) closed two leases averaging $2,700 per month at $2.52 per square foot across 1,075 square feet. Belvedere at the Primrose at 1111 Steeles Ave W (0.16 km) recorded zero closed leases over the trailing 180 days and therefore carries no realized rent benchmark for direct comparison.

The Primrose I offers a $2.47 per square foot leased rate across an average 1,300-square-foot suite, trading at a measurable discount below every active nearby competitor on a per-square-foot basis while delivering materially more interior space. Against Bathurst Towers, the subject trades at a $0.32 per square foot (11.5%) discount and provides 325 more interior square feet; against The Primrose II, the discount narrows to $0.08 per square foot (3.1%) with 200 additional square feet; and against The Primrose III, the gap is $0.05 per square foot (2.0%) with 225 more square feet. In each case the subject's higher nominal monthly rent—$511 above Bathurst Towers, $406 above The Primrose II, and $506 above The Primrose III—is a direct function of the larger interior footprint rather than a stronger per-square-foot valuation, meaning renters pay more in total but less for every square metre of living space they receive. Belvedere at the Primrose recorded zero lease transactions in the past 180 days and cannot serve as an active pricing benchmark.

The Primrose I fields a 12-item amenity suite that includes a Games & Billiards Room, a Library & Reading Room, and an outdoor Gazebo—features absent from Bathurst Towers, The Primrose II, and Belvedere at the Primrose, and only partially matched by The Primrose III, which offers the Library but lacks the billiards room and gazebo. The subject's aquatic and wellness package (outdoor pool, hot tub/jacuzzi, sauna and steam room) is shared with Bathurst Towers, The Primrose II, and The Primrose III, while its racquet-sport offering (tennis/pickleball court plus squash/racquetball court) matches The Primrose II and The Primrose III but exceeds Bathurst Towers and Belvedere, neither of which provides any court-based recreation. The Primrose III distinguishes itself with an indoor pool that the subject does not offer, and Belvedere carries a Pet Wash Station absent from the subject's roster. For renters who want a full-service lifestyle building with recreational courts, a dedicated games room, and a reading lounge without paying the per-square-foot rates of newer Willowdale towers, The Primrose I's 1989-era amenity package targets established professionals and small families who value space, on-site recreation, and a concierge-secured environment over ultra-modern fitness or co-working facilities.