The Boulevard — Rental Market Data

The Boulevard at 188 Doris Ave carries four active listings as of August 31, 2026, with asking rents ranging from $2,200 to $2,450 per month, an average of $2,325 and a median of $2,325. Suites average 625 square feet at an asking rate of $3.74 per square foot, and the entire active inventory is composed of one-bedroom layouts representing 100 percent of available units. This concentration in compact entry-level suites means renters seeking multi-bedroom executive space will find no current options at this address.

The dominant active layout at The Boulevard is the one-bedroom, accounting for all four listings and 100 percent of available inventory. The one-bedroom tier offers an average asking rent of $2,325 per month across suites averaging 625 square feet at $3.74 per square foot. No studio, two-bedroom, or three-bedroom units are currently listed, so the active selection is limited to this single bedroom tier.

The Boulevard's four active listings span a $250 spread, from a minimum entry rent of $2,200 per month to a peak asking rent of $2,450 per month, representing an 11.4 percent range. The median asking rent sits at $2,325 per month, anchoring the mid-point of the available inventory. The entry-level suite is a one-bedroom at 650 square feet priced at $3.38 per square foot, while the peak listing is also a one-bedroom at 650 square feet but carries a higher rate of $3.77 per square foot, reflecting unit-specific positioning rather than a size differential.

The Boulevard does not currently have a quantified den premium, as no active listings include a den configuration to establish a measurable dollar delta or marginal cost per square foot. Parking stall costs cannot be reliably isolated from the current four-unit sample, and historical lease data likewise lacks sufficient paired observations to confirm a verified parking benchmark. Renters should inquire directly with the leasing office for current parking and storage add-on pricing.

The Boulevard's active asking rent of $2,325 per month at $3.74 per square foot compares favorably against the North York City Centre submarket average asking rent of $2,753 per month and $3.84 per square foot. The building's lower nominal monthly outlay is driven by more compact suite sizing rather than a cheaper per-square-foot rate, as the 2.6 percent PSF discount indicates The Boulevard still commands a competitive unit price within the submarket. With four active listings out of 216 total submarket listings, The Boulevard represents approximately 1.9 percent of current North York City Centre rental inventory.

The Boulevard's average closed-lease rent of $2,687 per month sits $392 below the four-comparable average of $3,079, positioning it as the more affordable option in this immediate micro-market. Twenty One Hillcrest at 21 Hillcrest Ave (0.06 km) closed leases averaging $2,405 per month at $3.62 per square foot across 681-square-foot suites, making it the lowest-rent comp but also the smallest. Hollywood Plaza II at 28 Hollywood Ave (0.07 km) averaged $3,350 per month at $3.39 per square foot over 975 square feet, while Empress Plaza II at 18 Hillcrest Ave (0.09 km) recorded $2,659 per month at $3.06 per square foot across 882 square feet. Hollywood Plaza I at 18 Hollywood Ave (0.10 km) commands the highest average at $3,900 per month, $4.60 per square foot, and 1,063 square feet—the largest and most expensive suite in the set.

The Boulevard leases at $3.55 per square foot with an average 784-square-foot suite, trading at a $0.07 per square foot discount below Twenty One Hillcrest's $3.62 rate while offering 103 additional square feet of interior space. Against Hollywood Plaza II (975 sq ft at $3.39/sq ft) and Empress Plaza II (882 sq ft at $3.06/sq ft), the subject commands a premium of $0.16 and $0.49 per square foot respectively, reflecting its newer 2001 build over their 1995 and 1996 completions, though tenants accept 191 and 98 fewer square feet in return. Compared with Hollywood Plaza I (1,063 sq ft at $4.60/sq ft), the subject offers a substantial $1.05 per square foot discount but provides 279 fewer square feet, making it the clear value play for renters who want a modern, compact one-bedroom without the 1991-era building's higher per-foot cost.

The Boulevard's amenity package—anchored by an indoor pool, hot tub and jacuzzi, rooftop terrace, and sauna/steam room—gives it a wellness-oriented edge over several nearby competitors, though it forgoes some recreational and convenience features found at adjacent properties. The hot tub and jacuzzi at The Boulevard are absent from both Twenty One Hillcrest and Empress Plaza II, while the rooftop terrace is missing at all three of those buildings plus Hollywood Plaza I. The indoor pool differentiates the subject from Empress Plaza II, which instead offers a squash and racquetball court and a garden courtyard that The Boulevard does not provide. Conversely, Twenty One Hillcrest includes a car wash bay, BBQ area, and media/theatre room that the subject lacks, and Hollywood Plaza I offers a dedicated business centre and library reading room not found at 188 Doris Ave. This lifestyle profile best serves young professionals and couples in North York City Centre who prioritise resort-style wellness amenities and a modern 2001-era interior over sport-specific facilities or on-site vehicle services.